Knowledge & experience

AI agents are advancing from chatbots to autonomous shoppers capable of making purchases for us. While this could simplify shopping, key challenges remain. Toon van Doorn, Technical Consultant at Strix, examines six of these challenges and how Shopware’s AI functionalities can help overcome them.

Web performance optimization has come a long way, particularly in how we handle image loading. One of the key metrics in modern web performance is Largest Contentful Paint (LCP), which measures the time it takes for the largest visible element (often an image or a block of text) to load and render. Optimizing LCP is crucial for delivering a fast and smooth user experience.

We’re thrilled to announce our exciting new partnership with Mailchimp, the leading platform for user-friendly marketing automation!

Strix has once again confirmed its position as one of the best e-commerce agencies in the Netherlands with a renewed inclusion in the prestigious Emerce100 list.

When it comes to eCommerce, every millisecond counts. Faster page loads mean better user experience, improved SEO rankings, and ultimately, more conversions. That’s why we teamed up with Hypernode to enable and test Zstandard (zstd) compression on Shopware 6 webshops — and the performance gains are remarkable.

On March 25, 2025, the first edition of Shopify Connect Poland took place at the stunning The Tides venue in Warsaw. Organized by Shopify and Strix, with Digital Experts Club as the event partner, the gathering brought together a vibrant community of merchants to explore the potential of Shopify and share their e-commerce journeys.

Polish e-commerce is entering a new level. With the long-awaited debut of Shopify Payments in Poland, online store owners gain a tool that can dramatically change the way they sell - both locally and in foreign markets.

Strix Group, a European digital commerce agency, acquired the Dutch e-commerce agency Sition. Sition is a well known specialized e-commerce agency in the Netherlands working with brands like Fleurop, Intersport, Ten Cate and Janssen Fritsen. Sition is a Shopware Gold partner and Shopify Plus partner.