Knowledge & experience

Berlin becomes the heart of digital commerce this February, and we, together with our partner Pimcore, will be at the forefront. Join us on February 17th and 18th at the E-Commerce Berlin Expo 2026 to discover how to transform your data landscape into a powerful engine for growth.

In collaboration with Shopware and fifteen other international e-commerce leaders, we present the B2B Ecommerce Compass 2026. In this report, our CTO, Michel Doens, looks toward the future and defines six strategic action areas for organizations in manufacturing, wholesale, and technical trade.

Our partners Shopware and Klaviyo today announced a strategic partnership designating Klaviyo as Shopware’s Platinum Technology Partner and recognising Klaviyo as Shopware's leading B2C CRM partner. As one of the leading Shopware agencies and a trusted Klaviyo partner, we at Strix are very pleased with this development. It enables us to unify customer data and deliver highly personalised marketing experiences at scale.

Running a modern eCommerce store isn’t just about selling products, it’s about managing operations quickly, securely, and with minimal effort. At Strix, we’re always exploring ways to help merchants get more out of Shopware. One of the newest innovations is connecting Shopware with AI assistants and chat platforms like Slack or Microsoft Teams. With this setup, your team can manage products, orders, and even campaigns directly from chat, without logging into the Shopware backend every time.

At this year’s Shopware Community Day, André Varelmann, Head of Solution Architecture at Strix, had the opportunity to host a Masterclass on one of the challenges many agencies and teams face when working on multiple projects over time: fragmented development setups.

We are proud to share that our client Skins has been nominated for the Website of the Year Awards 2025 in the Shopping category.

Strix is a founding member of the Agentic Commerce Alliance - a new initiative launched with Shopware and other digital commerce leaders to ensure merchants stay empowered in an AI-driven world. The Alliance promotes open standards, brand identity, and ethical use of AI to create a more human, diverse, and innovation-led future for ecommerce.

Search engines still matter, but they’re no longer the only way customers discover brands. With the rise of AI tools like ChatGPT and Google Gemini, answers are generated, not searched. That’s where GEO (Generative Engine Optimization) comes in. In this article, we’ll show how GEO complements SEO, and how Strix helps brands stay visible in AI-powered conversations, even when users don’t search, but ask.